The design agency DDB commissioned us to design a new corporate identity typeface for Husqvarna. Together we worked through the requirements before we decided on the basic design principles for the new typeface. We then drew the typeface, sent sketches back and forth to DDB and Husqvarna for approval, and finally produced a complete family in three weights plus italics, with support for the Latin alphabet (for all European languages) as well as the Greek (modern) alphabet and the Cyrillic (Russian) alphabet (for all European languages plus some Asian languages), both for print and for the web. Indeed one of our most extensive commissions to date.
Oriflame had been using Futura as their corporate identity typeface when they commissioned us to design and produce a brand new custom typeface following the same design principles. Our work resulted in the new weights Regular and Bold plus italics, with extended language support for the Greek (modern) as well as the Cyrillic (Russian) alphabet. We supplied final masters both for print and for the web, where the latter were manually hinted for optimal screen rendering of the highest quality.
With Tele2’s current slab serif typeface as the underlying design concept, Tele2’s design agency Kurppa/Hosk commissioned us to design a brand new custom corporate typeface for Tele2, which resulted in the two weights Regular and Bold plus italics, one version with spacing optimized for headline and one version for body text. Later on we also added Cyrillic (Russian) language support for all four fonts, and also completed the family with an extra bold all-caps Heavy weight (intended for headline use only).
I have worked together with Mark on the production of CID typefaces for the tele-company Halebop and Scandic Hotels. What has characterised our mutual projects has all-through been simplicity and flexibility. Mark is very acommodating but at the same time not fearful of providing his own professional opinion on what works or not, possible improvements and providing room for development. I highly recommend Mark for all types of similar projects.
During my 15 years in the business I have never worked with a more detailed and structured supplier. I have really appreciated our co-operation on the design and production of new CID typefaces for Oriflame’s digital presence. The process has been more or less void of friction, which is an impressive effort!
When Husqvarna decided to replace their previous CID typeface with a brand new unique modernised typeface, we were recommended Mark Winelid at Typecraft by our advertising agency DDB. Mark has been on the project from the start and contributed his professionalism and experience, and guided us through all the problems and possibilities that creating your own CID typeface can imply. We have all-through had a rewarding dialogue, and it is thanks to Mark’s competence and promptitude that we have managed to produce such a well-functioning and successful CID typeface implementation for Husqvarna.
Mark has been our exclusive partner in all productions related to the development or customisation of new unique CID typefaces (for brands such as Apoteksbolaget, ICA, Ikano, SAS, Sveriges Radio, and others) since 2002. When we at JVD design new visual identity programs for our clients, typography is one of our most important tools used to create a unique identification in the market. Through his absolute pitch for typography, in detail as well as in whole, Mark always plays a vital part in the creative end result. His professionalism and experience, combined with an efficiency and high level of service, provide us with the necessary guarantee for functionality all the way to the seamless implementation at the client.
We are a reseller of commercial fonts from many different vendors. During the 90s and 00s we were the Swedish distributor for the German foundry FontShop Intl., and today we are the Swedish reseller for the German foundry URW.
We can supply all kinds of font licenses, from single-user licenses for print to multi-national corporate licenses for the web, for apps and for commercial pdf distribution, to companies with a global operation and a need for extensive language support.
Contact us if you have already chosen a typeface that you need to license, either for yourselves or for your client, and we will gladly assist with all necessary licensing.
If you have not yet chosen a typeface, the following two sites provide a good starting point for showing what is available:
Commercial fonts (generally of high quality): MyFonts
Free fonts (of varied quality): Google Fonts
For Monotype fonts, we have for many years been working with and ordering from their Swedish representative Fontbolaget.
Typecraft was founded in 1990 by Mark Winelid.
Our client portfolio contains assignments primarily from advertising and design agencies, newspapers, publishers, government agencies and multi-national corporations. At the time of writing, we have produced over 120 new custom corporate identity (CID) typefaces, had over 1,700 unique clients and have sold for over 50 MSEK (appr. EUR 5,0 M).
Our main focus is design and production of new CID typefaces with support for many different languages and alphabets. We can start off either from a basic idea/concept or actual design sketches (on paper or as digitized Illustrator outlines).
We also work with customisation of existing typefaces (provided the foundry’s license agreement allows, or if the foundry approves upon inquiry).
By request we can assist with needs analysis and strategic typographic advice. In projects that require support for different Asian languages or multiple technical platforms, we work closely with a renowned German company that offers excellent competence within these two fields.
We are also a reseller of commercial fonts from many different vendors, and we can supply end-user licenses for print as well as for the web, for global use.
Typecraft was founded in 1990 by Mark Winelid.
Our client portfolio contains assignments primarily from advertising and design agencies, newspapers, publishers, government agencies and multi-national corporations. At the time of writing, we have produced over 120 new custom corporate identity (CID) typefaces, had over 1,700 unique clients and have sold for over 50 MSEK (appr. EUR 5,0 M).
Our main focus is design and production of new CID typefaces with support for many different languages and alphabets. We can start off either from a basic idea/concept or actual design sketches (on paper or as digitized Illustrator outlines).
We also work with customisation of existing typefaces (provided the foundry’s license agreement allows, or if the foundry approves upon inquiry).
By request we can assist with needs analysis and strategic typographic advice. In projects that require support for different Asian languages or multiple technical platforms, we work closely with a renowned German company that offers excellent competence within these two fields.
We are also a reseller of commercial fonts from many different vendors, and we can supply end-user licenses for print as well as for the web, for global use.
